Michelle Aguirre Web Designs
Transforming fashion & beauty e-commerce brands into stylish, user-friendly websites that convert and thrive.
✹ The Mission ✹
I help fashion & beauty e-commerce brands build intuitive online stores that transform first-time visitors into loyal customers, make the checkout process seamless, and set a strong foundation for long-term business success with my Shopify Web Design “Glow-Up”.
What I Offer
Stage 1: Onboard & Prep
The first step in creating your Shopify store starts with the foundation for success. We’ll begin by gathering your requests, transferring assets, and ensuring access to all relevant documents or servers. In the design ideation phase, I’ll craft a strategic layout that combines functionality with visual appeal, ensuring every element aligns with your brand and resonates with your audience. This thoughtful approach transforms your vision into a compelling, conversion-driven store.
Stage 2: Web Design
In the second stage, I’ll bring your Shopify store to life with a custom design that helps you reach new customers and inspire them to buy. Then, by incorporating content you provide, we ensure every detail reflects your vision. The site will be optimized for mobile responsiveness, delivering a seamless shopping experience on any device. To top it off, we’ll set up basic SEO to help your store get discovered and start driving traffic from the get-go.
Stage 3: Review & Launch Support
The final stage is dedicated to fine-tuning your site to ensure it’s flawless. We’ll run comprehensive audits on all sections and pages and conduct a thorough final review. To empower you for the future and drive long-term business, I’ll provide pre-recorded Loom video tutorials that guide you through updating and managing your site with confidence. Post-launch, I’ll be available for scheduled check-ins and troubleshooting support to ensure a smooth transition and continue to receive 5-star reviews. This critical phase lays the groundwork for long-term success, enabling your e-commerce brand to operate seamlessly, build trust with customers, and scale effectively.
Portfolio Highlights
Go to the Projects tab in the Main Menu to check out the rest of my portfolio!
Web Designer for BAG CRAP
Tennessee America Pageant's Website Re-design
Case Study: Fragrantica Perfume Encyclopedia Re-design
About me
After nearly a decade living in New York City working in fashion media, and later on photoshoot production, I made a bold pivot during the pandemic into the ever-evolving world of tech.
I previously studied Fashion Merchandising at Florida State University, so to switch careers to build e-commerce websites felt like a natural transition. Upon moving back home, I enrolled in a coding bootcamp, took several UX/UI Design courses, and the rest is history!
I’m focused on elevating fashion and beauty e-commerce brands with chic, yet personable websites that will drive conversion and fuel long-term success.
Whether it's blending style with functionality or finding beauty in the abstract, I bring a unique perspective to every project that will make online stores stand out.
It took a lot of courage (and therapy!) for me to start over in my thirties and take a leap of faith. That said, I think that’s a testament to how passionate I am at merging art with intuitive visual design in the digital space.
If you have a similar vision, let’s work together!
Oh, and meet my latest muse—my puppy Elvis, the light of my life! 😊
